| Nebraska U takes road trip by advertising on trucks BY SARAH FOX / The Associated Press OMAHA -- Motorists across the country will soon see advertisements touting the University of Nebraska. Three different ads will be pasted onto the sides of five semitrailers hauling food and furniture in the United States, Canada and Mexico. "We don't get in the trucking business, just the advertising business," said NU marketing director Sharon Stephan. On a cold, windy Friday in downtown Omaha near the Missouri River, university officials showed off ads on two of the trailers. A green DNA molecule spiraled across one semitrailer with roller-coaster like loops. Five men and five women -- with tools such as a microscope, a globe and a laptop -- smiled on the side of the second truck. A third design will show the inside of a computer. The ads proclaim the school's name and say things such as, "Pioneering personal frontiers" and "Pioneering new frontiers in cancer research." The gigantic billboards will roll across North America on both sides of the semitrailers, which will haul mostly furniture or food, said Duane Acklie, chairman of Lincoln-based Crete Carrier Corp., which owns the five trailers with the ads. |