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| It's all about Cost Per Thousand (CPM) The number of people and the number of times they see your ad. |
These huge, street-level advertisements generate excellent exposure and high-impact
impressions, TruckSide Advertising works very well for brand awareness & name recognition
and as a complement to an existing medial mix. This is a great way to reach hard to hit
areas and/or huge geographic territories.
impressions, TruckSide Advertising works very well for brand awareness & name recognition
and as a complement to an existing medial mix. This is a great way to reach hard to hit
areas and/or huge geographic territories.
| Facts and Statistics About Truck Advertising 91% of the people surveyed by the American Trucking Association (ATA) reported that they do notice words and pictures on fleet vehicles. 75% reported that they developed a favorable impression of the company when graphics were used. 29% said they would base a buying decision on these impressions. |
PeoplePC, a computer marketer contracted the Singer
Group to measure the effectiveness of its seven-month
truckside campaign.
The Singer Group conducted the study in Detroit and
Minneapolis. PeoplePC ran traditional print and broadcast
programs in both markets and truckside in Detroit.
Results:
- 30% increase in awareness (50% in target demographic)
- Nearly doubled the positive perception on the PeoplePC brand
- 56% said that when they see an ad on the side of a truck, they
think the company advertised is successful
- 67% said that they believed the advertised product is bought
and used by their neighbors.
OAAA Case Study: People PC
Group to measure the effectiveness of its seven-month
truckside campaign.
The Singer Group conducted the study in Detroit and
Minneapolis. PeoplePC ran traditional print and broadcast
programs in both markets and truckside in Detroit.
Results:
- 30% increase in awareness (50% in target demographic)
- Nearly doubled the positive perception on the PeoplePC brand
- 56% said that when they see an ad on the side of a truck, they
think the company advertised is successful
- 67% said that they believed the advertised product is bought
and used by their neighbors.
OAAA Case Study: People PC
|
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610.457.9557
for information |
The Media Rates Comparison chart is based on cost per thousand (CPM) in the top 100 markets |
| PeoplePC case study: Outside Advertising Association of America |