America is Discovering Truckside Advertising

It's all about Cost Per Thousand (CPM): The number of people and the number of times they see your ad.

These huge, street-level advertisements generate excellent exposure and high-impact impressions. Truckside Advertising increases brand awareness, name recognition, and as a complement to an existing media mix. ViewWay is a great way to reach hard to hit areas and/or huge geographic territories.

The Media Rates Comparison chart is based on cost per thousand (CPM) in the top 100 markets.

Facts and Statistics About Truck Advertising

91% of the people surveyed by the American Trucking Association (ATA) reported that they do notice words and pictures on fleet vehicles.

75% reported that they developed a favorable impression of the company when graphics were used.

29% said they would base a buying decision on these impressions.

PeoplePC case study: Outside Advertising Association of America

PeoplePC, a computer marketer contracted the Singer Group to measure the effectiveness of its seven-month truckside campaign. The Singer Group conducted the study in Detroit and Minneapolis. PeoplePC ran traditional print and broadcast programs in both markets and truckside in Detroit.

Results

30% increase in awareness (50% in target demographic).

Nearly doubled the positive perception on the PeoplePC brand.

56% said that when they see an ad on the side of a truck, they think the company advertised is successful.

67% said that they believed the advertised product is bought and used by their neighbors.

OAAA Case Study: People PC