"The truck advertising is perfect for us because it not viewed as advertising. People tend to know when they are being forced to look at advertising such as a billboard or a page in a magazine. The truck actually looks like a work vehicle and people think they happened to see it. So geld we signed on. I would do it again tomorrow."
Patrick Ford, Bone Sucking Sauce
"We wanted to let you know that truck side advertisements have been outstanding and has nicely complemented our advertising program."
Dr. Z. Catherine Navarro, The Vein Center of the Palm Beaches
"The Mobile Billboards allows us to "keep our name and message in front of as many customers and prospects as possible" to because of the very low cost per viewing."
Jonathan Brett, GM, Paul Miller Toyota
"We cater to more of an upscale client base, (BMW, Mercedes Benz, Bentley etc.) so it just show how this type of advertising will attract all ranges of people."
Hugh Bate, Owner, Chariots of Palm Beach
"The mobile billboards' featuring our logo was not only innovative and new concept, but a successful one as well."
Gary Hartman, Controller, Dan Cava's Toyota World
"Truckside vehicles can achieve 85% reach and 20X 'frequency' each month."
Advertising Publications Research Corp.
"Impact ratings of Mobile Media Trucks scored higher than all other outdoor combined."
Thibodeaus Research Inc.
"Animation (movement) in outdoor advertising substantially increases the awareness and impact of the message."
Alexander & Co.
"Mobile billboard displays boost name recognition 15 times greater than any other form of advertising."
Product Acceptance and Research, Inc.
"91% of all people notice (truckside ads), 75% affect their buying habits from (truckside advertising)."
Beverage World Magazine
"Truckside ads on over-the-road trucks deliver one million impressions per truck per month."
American Trucking Association and Robinson Yesawich & Peperdine
PeoplePC case study: Outside Advertising Association of America
PeoplePC, a computer marketer contracted the Singer Group to measure the effectiveness of its seven-month truckside campaign.
The Singer Group conducted the study in Detroit and Minneapolis. PeoplePC ran traditional print and broadcast programs in both markets and truckside in Detroit.
Results
30% increase in awareness (50% in target demographic).
Nearly doubled the positive perception on the PeoplePC brand.
56% said that when they see an ad on the side of a truck, they think the company advertised is successful.
67% said that they believed the advertised product is bought and used by their neighbors.
OAAA Case Study: People PC
ViewWay Mobile Media's network of mobile billboards offers advertising solutions to fit all campaign needs in virtually every area.
