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| 7 REASONS FOR THE INCREASE IN MOBILE MEDIA ADVERTISING |
"Impact ratings of Mobile Media Trucks
scored higher than all other outdoor
combined"
Thibodeaus Research Inc.
scored higher than all other outdoor
combined"
Thibodeaus Research Inc.
"Mobile billboard displays boost name
recognition 15 times greater than any
other form of advertising."
Product Acceptance and Research, Inc.
recognition 15 times greater than any
other form of advertising."
Product Acceptance and Research, Inc.
"Truckside vehicles can achieve 85%
reach and 20X 'frequency' each
month"
Advertising Publications Research Corp.
reach and 20X 'frequency' each
month"
Advertising Publications Research Corp.
"91% of all people notice (truckside ads),
75% affect their buying habits from
(truckside advertising)"
Beverage World Magazine
75% affect their buying habits from
(truckside advertising)"
Beverage World Magazine
“Animation (movement) in outdoor
advertising substantially increases the
awareness and impact of the message.
Alexander & Co.
advertising substantially increases the
awareness and impact of the message.
Alexander & Co.
"Truckside ads on over-the-road trucks
deliver one million impressions per truck
per month"
American Trucking Association and
Robinson Yesawich & Peperdine
deliver one million impressions per truck
per month"
American Trucking Association and
Robinson Yesawich & Peperdine
| Outside Advertising Association of America case study: PeoplePC |
PeoplePC, a computer marketer, decided to measure the effectiveness of its
seven-month truckside campaign. The Singer Group conducted the study in Detroit
and Minneapolis. PeoplePC ran traditional print and broadcast programs in both
markets and truckside in Detroit.
Results:
- 30% increase in awareness (50% in target demographic)
- Nearly double the positive perception on the PeoplePC brand
- 56% said that when they see an ad on the side of a truck, they think the company
advertised is successful
- 67% said that they believed the advertised product is bought and used by their
neighbors.
OAAA Case Study: People PC
seven-month truckside campaign. The Singer Group conducted the study in Detroit
and Minneapolis. PeoplePC ran traditional print and broadcast programs in both
markets and truckside in Detroit.
Results:
- 30% increase in awareness (50% in target demographic)
- Nearly double the positive perception on the PeoplePC brand
- 56% said that when they see an ad on the side of a truck, they think the company
advertised is successful
- 67% said that they believed the advertised product is bought and used by their
neighbors.
OAAA Case Study: People PC
| For more information 866-Go ViewWay, that's 866-468-4399 info@viewway.com |